Foreign Affairs Ministry has established a joint Tourism Promotion and Marketing Forum in a view to make Ethiopia a major destination.
The joint forum to be led by Business Diplomacy and Diaspora Affairs State Minister at Ministry of Foreign Affairs, Tsion Teklu incorporates all stakeholders working in the tourism sector.
Culture and Tourism Ministry, Tourism Ethiopia, Hotels, Tour Operators, Officers of Tourism Marketing Associations are included in the joint forum.
The joint forum put in place directives aimed to lead the tourism promotion and marketing sector in collaboration with the private sector.
Members entities in the forum discussed ways of redirecting actors of the tourism sector in to the industry based on World Travel and Tourism Council criteria.