Ministry of Culture and Tourism and the relevant stakeholders have discussed a tourism recovery strategy that enables the industry to bounce back.<\/p>\n

The main objective of the new strategy is to make the tourism industry of Ethiopia bounce back to a fresh paradigm shift re-imagined with a different way of thinking and working to face new challenges and opportunities.<\/p>\n

It incorporates proactive communication and media engagement, stimulation of the struggling industry, cooperative image building and marketing, service excellence and product diversification, implementation arrangements, monitoring, and evaluation of performances.<\/p>\n

Addressing a half-day consultative meeting on the strategy with stakeholders, Tourism and Culture Minister Hirut Kassaw said major activities have been undertaken to contain COVID-19 and to tackle its impacts in collaboration with other actors, including the preparation of quarantine centers.<\/p>\n

With the recent development of \u201cForbes\u201d listing Ethiopia as one of the seven major tourism destinations in the world during post-COVID-19 period, \u201cwe have prepared the strategy to enhance and provide quality services for visitors since global tourists eye Ethiopia as their main destination in the period,\u201d the minister noted.<\/p>\n

She urged all tourism actors to match the activities being undertaking with the ever-increasing expectations to be one of the next major tourist destinations at a global level.<\/p>\n

Chairperson of Addis Ababa Hotel Owners Association (AHA), Binyam Bisrat said COVID-19 has been critically disrupting the hotel sector with the result of 88 percent of hotels in Addis Ababa partially or fully closed.<\/p>\n

The newly prepared strategy is expected to enhance and invigorate the tourism industry in \u00a0Ethiopia.<\/p>\n

Source: ENA<\/p>\n","protected":false},"excerpt":{"rendered":"

Ministry of Culture and Tourism and the relevant stakeholders have discussed a tourism recovery strategy that enables the industry to bounce back. The main objective of the new strategy is to make the tourism industry of Ethiopia bounce back to a fresh paradigm shift re-imagined with a different way of thinking and working to face …<\/p>\n","protected":false},"author":25,"featured_media":16549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-16548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-embassy-news"],"jetpack_featured_media_url":"https:\/\/ethiopianembassy.be\/wp-content\/uploads\/landofor...png","_links":{"self":[{"href":"https:\/\/ethiopianembassy.be\/index.php?rest_route=\/wp\/v2\/posts\/16548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ethiopianembassy.be\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ethiopianembassy.be\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ethiopianembassy.be\/index.php?rest_route=\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/ethiopianembassy.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16548"}],"version-history":[{"count":2,"href":"https:\/\/ethiopianembassy.be\/index.php?rest_route=\/wp\/v2\/posts\/16548\/revisions"}],"predecessor-version":[{"id":16551,"href":"https:\/\/ethiopianembassy.be\/index.php?rest_route=\/wp\/v2\/posts\/16548\/revisions\/16551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ethiopianembassy.be\/index.php?rest_route=\/wp\/v2\/media\/16549"}],"wp:attachment":[{"href":"https:\/\/ethiopianembassy.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ethiopianembassy.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ethiopianembassy.be\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}