On November 16, 2023 Ethiopian Embassy in Brussels represented by Deputy Head of Mission, H.E Ambassador Shamebo Fitamo took part in a yearly Ambassadors’ Dinner 2023 in Wassenaar, Netherlands organized by the Netherlands Africa Business Council (NABC). The program is aiming to promote investment and trade between Africa and Netherlands specially capitalizing on Emerging Markets in Africa. In the event Netherlands Enterprise Agency (RVO), 24 African Ambassadors and other Diplomats, 150 Netherlands companies and others took part in the program.
Ms. Rosmarijn Fens, Managing Director of NBAC delivered a keynote speech. Following a speech Presentation on African partnership, Doing Business in Africa (DBA) Award, Matchmaking and Dinner Networking were parts of the event.
Ethiopian delegates had an opportunity to explain the business potentials of Ethiopia to many of the participants. In a matchmaking program, 10 different Netherlands companies, focusing on Sustainable Agriculture, Green energy, Health, Logistics, and other sectors, were briefed on Ethiopia’s Business Potentials, Policies, as well as the Incentive Packages. During the discussions all companies were encouraged to engage in untapped Ethiopia’s potentials and they all showed interest.
Finally, during the Dinner Networking, Ethiopian delegates held discussions with Mr. Mattijs Renden, Head of Business Development (NABC) and Mr. Alwin Qiuspel, Business Development Coach Africa, Netherlands Enterprise Agency (RVO) on how to work together to further encourage Netherlands companies to do business in Ethiopia as well as to have close ties.