On Monday 27th of March 2017, more than 100 tourism professionals, tour operators, journalists, diplomats and investors gathered at the Press Club Brussels Europe to learn more about Ethiopia’s cultural and tourism developments, as well as about the emerging wine sector in the country. The event, organized by the Embassy of Ethiopia in Brussels in collaboration with Forbes Africa Magazine and the Brussels Press Club, aimed at promoting a good image of Ethiopia in Europe. It was also the occasion to unveil the new tourism brand of Ethiopia dubbed as “Ethiopia, The Land Of Origins.” After an informative program on Ethiopian tourism destinations, the guests enjoyed Ethiopian wine, a cultural show, an Ethiopian coffee ceremony and Ethiopian traditional cuisine.
