The Embassy of Ethiopia in Brussels, in cooperation with CBL-ACP held Investment and Trade Promotion Event on 3 April 2025

The Embassy of Ethiopia in Brussels, in cooperation with CBL-ACP held Investment and Trade Promotion Event on 3 April 2025
The Investment and Trade Promotion event was organized to brief Companies registered for the Business Mission planned in Ethiopia from 1 to 4 June 2025. H.E Ambassador Eshete Tilahun welcomed participants. In his introductory remarks he highlighted the untapped potential of Ethiopia’s market and called upon Businesses from Belgium and Luxembourg not to miss opportunities in Agricultural sector as a whole and Agro-processing, Pharmaceutical, Tourism, Mining and ICT. He assured investors that the government of Ethiopia is committed to facilitate the success of all interested businesses.
H.E Jeanne Crauser, Ambassador of Luxembourg to Ethiopia was in the meeting while H.E Annelies Verstichel, Ambassador of Belgiuim to Ethiopia and the AU has attended virtually. The two Ambassadors have addressed and encouraged participants. They underscored why investing in Ethiopia is attractive and profitable. They expressed their commitment to support all the interested businesses.
The event brought together 40 participants from different companies in the BENELUX countries. Concerned stakeholders ranging from Ethiopian Investment Commission, Ethiopian Airlines, Ministry of Foreign Affairs of Ethiopia, Addis Ababa Chamber of Commerce and Sectorial Associations and discussed the upcoming Business Mission in Addis Ababa. The Vice President of CBL-ACP Mr. Dominiek Viaene highlighted the merit of closer business ties with Ethiopia and offer his support for the success of the Business Mission. Commercial Director of CBL-ACP Mr. Thomas De Beule, Ethiopian Airlines Area Manager of BENELUX Mr. Solomon Endale along with Executive Director of the Eastern African Association Mrs. Agnes Gitau, and Mr. Ben Depraetere, President of Eurocham, addressed the gathering, and promised to facilitate visit of the business owners and representatives. Participants had also a working luncheon and held discussions on scores of issues.