Boosting Ethiopian Tourism: Ambassador Eshete Tilahun Meets with ECTAA Secretary General Mr. Eric Drésin
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Today, 13 October 2026, H.E. Ambassador Eshete Tilahun conferred with Mr. Eric Drésin, Secretary General of the European Travel Agents’ and Tour Operators’ Associations (ECTAA). The discussion centered on unlocking new avenues of cooperation to promote Ethiopia’s breathtaking tourism potential across the European market.
Ambassador Eshete highlighted Ethiopia’s unique status as the origin of humankind, along with its several UNESCO-registered heritage sites, magnificent landscapes, rich culture, and efficient connectivity.
Mr. Drésin explained in depth about ECTAA and ways to bring Ethiopia into ECTAA’s Preferred Destinations and Destination Partners program to enhance visibility.
The two officials agreed to continue working together and encourage networking here in Brussels and across Europe
